ABOUT

Welcome to Halestorm, the independent entertainment agency launched in October 2013. Founded by experienced executive, Lauren Hales, this boutique firm specialises in entertainment, music and celebrity clients, promoting major label releases and A-list projects.

 

Much of Halestorm’s demand stems from a bespoke approach to its clients. Lauren and her team – which also includes Michelle Duffy and Steph Whitehead-Rees – work to a unique personal M.O; no client is treated the same and the idea of a “one-size-fits-all” campaign never comes into play. Instead, artists are given a drive to suit their individual targets and ambitions, while exciting creative strategies are executed through a vast range of contacts. The results are unforgettable campaigns and memorable red carpet showcases that generate major coverage within a raft of media outlets and social media brands.

 

Recently celebrating their 12th anniversary, Halestorm have also branched outside the usual, traditional PR and regularly support their clients with a variety of other services too. Halestorm work with their clients on social media campaigns, content creation, brand partnerships, TV bookings, product launches, corporate and crisis PR and talent development.  In 2024, Halestorm proudly opened its talent management division. 

 

These successes have been a result of Lauren’s 22+ years experience within the entertainment industry. Having started work at Island Records, she then began a ten-year career at Mercury Records (part of the Universal Music Group) where she rose to the position of Head of Publicity until Halestorm’s launch in 2013. Within that period Lauren orchestrated press launches for global names including Justin Bieber, Lionel Richie and Fall Out Boy. Lauren also managed the PR for Rihanna, from almost the start of her career through to the phenomenon of Unapologetic in 2012.

 

Included within its impressive portfolio are rock legends Fall Out Boy, Linkin Park, Good Charlotte and Weezer, Strictly stars Janette Manrara and Aljaž Skorjanec, pop superstars Pixie Lott, G Flip and Lucy Spraggan, punk-rock phenomenon NOAHFINNCE and arena-packing acts such as Steps and McFly. They also represent some incredible rising stars including the hotly-tipped Pedro Santos and AFTERDRIVE and the not-to-be-missed live Native James.

 

As a result of this work, Halestorm has been trailed by acclaim. The Music Week Awards has so far shortlisted Lauren for PR Campaign of the Year five times with Mike Shinoda’s Post Traumatic, Steps’ Tears On The Dancefloor, Chase and Status’ Brand New Machine, Rihanna’s Loud and Turn It Up by Pixie Lott. She was selected as one of Music Week’s prestigious Top 30 music executives under the age of 30. Elsewhere Lauren was shortlisted in The h.Club100’s search for the most innovative and influential people working across the creative industries.