ABOUT

Welcome to Halestorm, the independent PR agency launched in October 2013. Founded by experienced publicist, Lauren Hales, this boutique firm specialises in entertainment, music and celebrity clients, promoting major label releases and A-list entertainment projects.

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Much of Halestorm’s demand stems from a bespoke approach to its clients. Lauren and her team – which also includes publicists Michelle Duffy and Steph Whitehead-Rees – work to a unique personal M.O; no client is treated the same and the idea of a “one-size-fits-all” campaign never comes into play. Instead, artists and events are given a publicity drive to suit their individual targets and ambitions, while exciting creative strategies are executed through a vast range of contacts. The results are unforgettable PR campaigns and memorable red carpet showcases that generate major coverage within a raft of media outlets and social media brands.

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Currently celebrating their 10th anniversary, Halestorm PR have also branched outside the usual, traditional PR outlets and regularly support their clients with a variety of other services too. Halestorm PR have assisted with social media campaigns, content creation, brand partnerships, bookings for TV shows, product launches, corporate and crisis PR and talent development. 

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These successes have been a result of Lauren’s 20+ years experience within the entertainment industry. Having started work at Island Records, she then began a ten-year career at Mercury Records (part of the Universal Music Group) where she rose to the position of Head of Publicity until Halestorm’s launch in 2013. Within that period Lauren orchestrated press launches for global names including Justin Bieber, Lionel Richie and Fall Out Boy. Lauren also managed the PR for Rihanna, beginning with her breakthrough third album Good Girl Gone Bad in 2007 through to the phenomenon of Unapologetic in 2012.

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Included within its impressive portfolio are pop chanteuse and The Voice Kids Coach Pixie Lott, rock legends Fall Out Boy, Linkin Park and Weezer, Strictly stars Janette Manrara and Aljaž Skorjanec and arena-packing acts such as Steps and McFly. They also represent some incredible rising stars including British boyband and TikTok superstars Here At Last, punk-rock phenomenon NOAHFINNCE, Alt-Pop superstar RØRY and Cardiff rockers HIMALAYAS.

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As a result of this work, Halestorm has been trailed by acclaim. The Music Week Awards has so far shortlisted Lauren for PR Campaign of the Year five times with Mike Shinoda’s Post Traumatic, Steps’ Tears On The Dancefloor, Chase and Status’ Brand New Machine, Rihanna’s Loud and Turn It Up by Pixie Lott. In 2013, she was selected as one of Music Week’s prestigious Top 30 music executives under the age of 30. Elsewhere Lauren was shortlisted in The h.Club100’s search for the most innovative and influential people working across the creative industries.